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Brand Profile
Profile
Zmilelee’s clothing line is private labeled, and made exclusively for the company.From the design board to store displays, Zmilelee controls all aspects of its trademark: “The Graceful Temptation”.
Zmilelee’s character in fashion is unique in its attempt and subsequent success in creating an identity for women that radiates feminine attraction while preserving the elegance and sophistication of a Zmilelee client. Widely recognized for its luxurious fabrics, Zmilelee’s cuts and compositions are designed specifically to flatter any woman’s nature.
Design
Daring meets innocence in a celebrated clothing line infused with passion, sensuality and elegance, stimulating the senses from head to toe, as of the supple touch of fine fabric against the body to the visual tour de force in each ensemble.
Zmilelee’s designers hand-select the finest in materials and fashion accessories from world’s preeminent manufacturers, creating, innovative fashion designs and distinctly soft and sensual look.
With impeccable attention to even the finest details, Zmilelee’s signature style helps today’s fashion-consciousfemale emit sophistication, confidence and radiance while enjoying pure comfort in each refined and ready-to-wear garment.
Zmilelee lines meld seamlessly into today’s fast-paced urban lifestyle, easily transitioning from workday to dusk with the addition of just a few subtle accents and accessories.
Origine and Values
The word is of Armenian origin, it is how we desire every single woman to feel: Amazing!
It symbolizes beauty, strength, purity and charm; together they represent the feminine nature.
Refined, sophisticated and timeless are our collection’s values, holding the tempting look of a woman molded with grace and passion.
A socially responsible company, their core values define all of their business decisions, their hiring practices, their relationships and their corporate strategies. Zmilelee was founded with an unyielding commitment to offering inspirational clothing and unique customer service to valued patrons around the world. They value integrity, innovation and creativity, with a brand rooted in the conviction that every woman is truly remarkable.
Inspiration
Femininity is a skill that comes from within…
The Zmilelee brand garners its inspiration from the art of femininity, with a captivating collection of fine apparel lines that celebrate the woman. The Zmilelee lady has found the power of femininity that glows over her exterior, thus she understands the seduction that lies beneath simplicity. Stirring, effortless, all senses along the way, she loves to catch the eye of her admirer, hear the praise of her beloved and feel the warmth of unequivocal adoration.